The team wanted to create a simple web page that communicates the overall strategy and goals of Riot Forge, invite indie developers to contact the team to learn more, and capture players’ intent to stay updated through mailing list signup. It can then be updated as the Riot Forge publishing campaign moves from phase to phase.
As part of the team, I was the sole UX designer for the announcement site and directly responsible for creating, testing, and iterating on designs globally (Riot Regions) to hit our product and experiential goals. Additionally, I had the opportunity to flex my visual design skills and design the look & feel of this site.
